How we use your data:
1. INTRODUCTION
LifeSpeak wants you to be familiar with how we collect, use and disclose information about you because we respect your privacy, and want to maintain your trust. This Cookie Notice describes the information we obtain from Cookies, how we use Cookies, and how you can manage them. By using our products or services, you acknowledge you have read and accept this Cookie Notice. We will periodically update this Cookie Notice without prior notice to reflect changes in the various laws or regulations and our practices.
2. WHAT ARE COOKIES?
A cookie is a small text file that is sent to and stored on your computer or other internet connected device to identify your browser or store information. They are widely used in order to make websites work, or work in a better, more efficient way. Cookies and similar tracking technologies, such as tags, scripts and beacons, are small pieces of code (referred to as cookies hereafter) that are stored on a device (computer, mobile phone, tablet etc.) and enable a website to “personalize” itself to users by remembering information about the user’s visit to the website.
3. COOKIES WE USE
Below we list the different types of Cookies we may use with the LifeSpeak application.
3.1 Strictly Necessary Cookies
These Cookies are essential to facilitate our authentication, registration or log-in process and enable you to navigate and use the features of the LifeSpeak application. Without these Cookies, you may not be able to take full advantage of our services or features, and the application will not perform as smoothly for you as we would like. The Strictly Necessary Cookies on LifeSpeak may include:
| Provider (Name) | Purpose |
| Cloudflare(_cf_bm) | Bot management — distinguishes humans from automated traffic to protect the site. |
| Cloudflare (cf_clearance) | Stores proof that a security / bot challenge was passed. |
| OneTrust(OptanonConsent) | Stores your cookie-consent preferences for each category. |
| OneTrust(OptanonAlertBoxClosed) | Records the date you dismissed the cookie banner, so it isn’t shown again. |
| LifeSpeak (ls_allow_analytics) | Stores your analytics-consent choice in the member portal. |
| WPML (wp-wpml_current_language) | Remembers your selected site language. |
3.2 Performance & Analytics Cookies
LifeSpeak collects anonymous/pseudonymous usage data so we can measure performance and understand how the sites are used. Set only with your consent.
The Performance and Analytics cookies used may include:
| Provider (Name) | Purpose |
| Microsoft Application Insights (ai_user) | Anonymous user identifier used to count users accessing the application over time. |
| Microsoft Application (ai_session) | Anonymous session identifier collecting statistical usage and telemetry. |
| Google Analytics (_ga) | Distinguishes unique visitors by assigning a randomly generated ID. |
| Google Analytics (_ga_4ERNW62V10) | Persists session & campaign state for a Google Analytics 4 property. |
| Google Analytics (_ga_17684VTN1P) | Persists session & campaign state for a second Google Analytics 4 property. |
| HubSpot (__hstc) | Analytics tracking cookie — stores visit timestamps and visit count. |
| HubSpot (hubspotutk) | Visitor token that links analytics and form submissions. |
| HubSpot (__hssc) | Session cookie used to determine visit timing. |
| HubSpot (__hssrc) | Detects whether the visitor has restarted their browser. |
| Spring (Sprig) | Third-party tool used to anonymously gather feedback and understand how people use the LifeSpeak platform. Sets a group of cookies on sprig.com (analytics and advertising identifiers). |
3.3 Targeting & Advertising Cookies
Used to build a profile of your interests and measure advertising campaigns across other sites. Set only with your consent.
| Provider (Name) | Purpose |
| Google Ads (_gcl_au) | Conversion Linker — stores and attributes ad-click information for conversion measurement. |
| ZoonInfo (_zitok) | B2B visitor identification and tracking for marketing/attribution. |
| 6sense (_gd_visitor) | Visitor identifier for B2B behavioral / intent tracking. |
| 6sense (_gd_svisitor) | Secondary visitor identifier. |
| 6sense (_gd_session) | Session identifier for behavioral tracking. |
| ClickDimensions (cusid) | Marketing-automation visitor/session tracking. |
| ClickDimensions (cuvon) | Companion marketing-automation tracking cookie. |
4. MANAGING COOKIES
When you visit the site, you will be presented with the option to opt-in or out of certain cookies used throughout the site. If you wish, you can edit your preferences later, they can be accessed within your profile.
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